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Mar

Cinema City International Chooses MasterImage 3D as the New 3D Systems Provider for its Growing Cinema Empire

MasterImage 3D, Inc., a provider of pioneering 3D solutions for theaters and mobile devices, announced today that Cinema City International (CCI), the third largest multiplex theatre operator in Europe, has chosen MasterImage 3D as its new 3D cinema system supplier.

CCI Group now has 866 screens in 90 multiplexes operating in 7 territories – Poland, Hungary, Czech Republic, Israel, Romania, Slovakia and Bulgaria. The Group is continuing its expansion with 35 more multiplexes currently under development, which will add 360 new screens. The entire CCI circuit is expected to be fully digital by 2013, with up to 60% of its screens supporting 3D.

Moshe (Mooky) Greidinger, CEO of the CCI Group, said, “MasterImage 3D offers a high quality, low maintenance system. Their single-use glasses eliminate the practice of having to wash and manage 3D glasses, which makes life easier for us, the cinema operators. We have tested thoroughly Master Image systems and were very much convinced by its top quality. ”

“Cinema City International is a force in Central and Eastern Europe — known as much for keeping the ethos of a family-owned company as they are for their success and size,” said Brian Kercher, Managing Director of 3D Cinema, Europe, for MasterImage 3D. They have a strong team of cinema engineers who understand the needs of exhibitors and we are really pleased that our systems and approach have earned their respect and business. We look forward to a long relationship with CCI and its theatres.”


Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and in Israel. The Company operates 90 multiplexes with 863 screens, in 7 countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria, Slovakia and Israel). There are 35 more multiplexes under development, which will offer approximately 360 new screens. In addition, Cinema City is actively involved in cinema related advertising and film distribution.

In 2010 Cinema City sold 30.5 million tickets in six countries, 11.1% more compared to 2009.
The Cinema City group employs over 4,000 people in 7 countries.

About MasterImage 3D LLC
MasterImage 3D, Inc is a 3D technology company that provides pioneering solutions for theaters, mobile devices and gaming. With digital 3D cinema systems installed in 57 countries, MasterImage 3D is a fast-growing digital 3D cinema system supplier, offering audiences the clearest, sharpest 3D experience while providing exhibitors with a compelling ownership-based pricing model. The company invented, patented and mass-produced the cell-matrix parallax barrier, the leading 3D technology for auto-stereoscopic mobile display. It enabled one of the world’s first glasses-free 3D mobile phones and is in development for devices in 2011. Its 3D camera ASIC empowers users to create 3D content. Founded in 2004, the company is privately held and headquartered in Hollywood, with offices in the UK, Tokyo, Seoul and Beijing.