Global City Holdings
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Cinema City opens in Mall Rousse in Rousse, Bulgaria. Cinema City opens its 4th multiplex in Bulgaria.

Today Cinema City International opens its 10screen multiplex in Mall Rousse shopping mall in Rousse, Bulgaria. The cinema has 1 886 seats and it’s equipped with 4 digital projectors. Cinema City in Mall Rousse is the 7th multiplex opened by the Company in 2010. Currently in Bulgaria Cinema City operates 41 screens in 4 multiplexes.

“Today we are opening our Cinema City multiplex inside a great project – the Mall Rousse,. I am convinced that this big cinema will enjoy a very warm welcome, like all our cinemas in Bulgaria, delivering the people in Rousse the best cinemagoing experience and offering a wide choice of films.”, said Moshe (Mooky) Greidinger, CEO of Cinema City, the largest multiplex cinema operator in Central & Eastern Europe and in Israel. “This is the second cinema opened by Cinema City this year in Bulgaria and we have plans to open another two next year. We look optimistic on our growth perspectives in the country and we are happy to observe growing “visits per capita” on this market”.


In Bulgaria Cinema City runs 4 multiplexes: in Sofia (13 screens and IMAX theatre), in Plovdiv (11 screens), in Stara Zagora (7 screens) and in Rousse (10 screens). In the first 9 months of 2010 cinema related revenues from the Bulgarian market totalled EUR 5.9 million, an increase of 56% vs first 9 months of 2009. Cinema City sold over 1 million tickets in the country in the first nine months of 2010, almost 60% more compared to the first nine months of 2009. In Bulgaria the Company operates 3% of its screens and 15 halls are digital. In Bulgaria Cinema City is also developing cinema advertising through New Age Media company and film distribution through Forum Film Bulgaria being exclusive representative of the Walt Disney Studio ,Paramount and Universal in the country.

Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and in Israel. The Company operates 75 multiplexes with 725 screens, in 6 countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria and Israel). There are 34 more multiplexes under development, which will offer approximately 350 new screens. In addition, Cinema City is actively involved in cinema related advertising and film distribution.
In 2009 Cinema City sold 27,5 million tickets in six countries, 23.8% more compared to 2008. The Cinema City group employs over 3,000 people in 6 countries.