30th Cinema City multiplex opened in Poland. New Cinema City with 9 screens opened in Bytom.
Today Cinema City International opens its 30th multiplex in Poland. The new Cinema City in Bytom has 9 screens and 1 522 seats and it’s equipped with four digital projectors. Poland is the largest market of operation for Cinema City. The Company operates 332 screens and 5 Orange IMAX® theatres in the country.
“We are very happy in reaching today our 30th project in Poland which became our leading market. This opening in Bytom represents extremely well our strategy where as the growth of infrastructure is always followed by growth of admissions and entering a mid size city that did not have a cinema is clearly growing the Polish market”, said Moshe (Mooky) Greidinger, CEO of Cinema City, the largest multiplex cinema operator in Central & Eastern Europe and in Israel. “We are getting towards the end of the year which was good for the industry and CCI and we still have another 10-plex to open in Bulgaria before the new year to complete a great job done by CCI team.”
Cinema City is the largest cinema operator in Poland and Poland is the largest country of operation for the Company. In the 1st half 2010 revenues from the Polish market accounted for almost 52% of CCI’s revenues and they totalled EUR 60.4 million (growth of 27.4% vs the 1st half of 2009). Cinema City sold 7.6 million tickets in the first six months of 2010, what was 50.0 % of all admissions sold by CCI during this time. In Poland the Company operates almost 47 % of its screens and 109 halls are digital. Recently the Company has implemented its own Internet ticket sales system in all its multiplexes across the country. Tickets in all Cinema Cities and Orange IMAX® can be bought on www.cinema-city.pl .
In Poland Cinema City is also a leader in the cinema advertising, which is run by its subsidiary New Age Media. The film distribution in the Group is run by Forum Film Poland being exclusive representative of the Walt Disney Studio in the country.
Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and in Israel. The Company operates 74 multiplexes with 716 screens, in 6 countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria and Israel). There are 35 more multiplexes under development, which will offer approximately 360 new screens. In addition, Cinema City is actively involved in cinema related advertising and film distribution.
In 2009 Cinema City sold 27,5 million tickets in six countries, 23.8% more compared to 2008.
The Cinema City group employs over 3,000 people in 6 countries.