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10

Nov

Cinema City opens in Stara Zagora, Bulgaria. Third Cinema City in Bulgaria is open.

Today Cinema City International celebrates the opening of its third cinema in Bulgaria, in Stara Zagora. The multiplex has 7 screens and 1 340 seats and it’s equipped with 4 digital projectors. This is the 5th Cinema City opened in 2010. The Company plans to open another 2 multiplexes before the end of the year: in Bytom, Poland and in Russe , Bulgaria.

“Bulgaria is a country, where Cinema City continues developing its multiplex chain. The cinemagoing statistics showing 0.4 admission per capita in Bulgaria in 2009 are indicating that this market needs new, modern cinema multiplex infrastructure. In the coming two years we plan to open Cinema Cities in Burgas, Varna and others.”said Moshe (Mooky) Greidinger, CEO of Cinema City, the largest multiplex cinema operator in Central & Eastern Europe and in Israel. “Our results in Bulgaria until today are showing that Cinema City is warmly embraced by our clients and we look optimistic on the opportunity to bring “visits per capita” level into western European numbers”.

 
 

In Bulgaria Cinema City runs three multiplexes: in Sofia (13 screens and IMAX theatre), in Plovdiv (11 screens) and in Stara Zagora (7 screens). In the 1st half 2010 cinema related revenues from the Bulgarian market totalled EUR 4 million, an increase of 62% vs first six months of 2009. Cinema City sold over 730 thousand tickets in the country in the first six months of 2010, almost 94% more compared to the first six months of 2009. In Bulgaria the Company operates 4% of its screens and 11 halls are digital. In Bulgaria Cinema City is also developing cinema advertising through New Age Media company and film distribution through Forum Film Bulgaria being exclusive representative of the Walt Disney Studio in the country.

Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and in Israel. The Company operates 73 multiplexes with 707 screens, in 6 countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria and Israel). There are 36 more multiplexes under development, which will offer approximately 370 new screens. In addition, Cinema City is actively involved in cinema related advertising and film distribution.
In 2009 Cinema City sold 27,5 million tickets in six countries, 23.8% more compared to 2008.
The Cinema City group employs over 3,000 people in 6 countries.