Cinema City opens in Arad, Romania. Cinema City operates 8 multiplexes in Romania.
Today Cinema City International opens its 8th multiplex in Romania. Cinema City in Arad has 10 screens and 1 622 seats and it’s equipped with 5 digital projectors. In Romania Cinema City operates 82 screens in 7 cities.
“Today we are opening first Cinema City in Arad. I believe that, like in all our Romanian locations, we are going to enjoy a very warm welcome. Cinema City, in all its multiplexes, offers the top end quality of cinema including the film projection in 3D format. ” said Moshe (Mooky) Greidinger, CEO of Cinema City, the largest multiplex cinema operator in Central & Eastern Europe and in Israel. “This is our 8th cinema in the country, which will be followed by many others in the coming years. We observe growing cinema going statistics in Romania in the last quarters and no doubt that the modern multiplex infrastructure of Cinema City will be supporting these statistics in the future.”
Cinema City entered Romania in December 2007. Today the Company operates 8 cinemas with 82 screens including IMAX theatre in 7 cities in the country (Bucharest, Timisoara, Iasi, Cluj, Bacau, Pitesti and in Arad). In the 1st half 2010 revenues from the Romanian market accounted for 7.9% of CCI’s revenues and they totalled EUR 9.1 million. Cinema City sold 1.5 thousand tickets in the first six months of 2010, what was 10.0% of all admissions sold by CCI during this time. In Romania the Company operates 12% of its screens and 26 halls are digital. In Romania Cinema City is also developing cinema advertising through New Age Media company and film distribution through Forum Film Romania being exclusive representative of the Walt Disney Studio in the country.
Development of cinema infrastructure in Romania by Cinema City will be supporting the country’s cinemagoing statistics, which in the 1st half of 2010 was on the level of 0,29 admission per capita. In the coming years the Company plans to open close to 30 projects.
Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and in Israel. The Company operates 70 multiplexes with 687 screens, in 6 countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria and Israel). There are 40 more multiplexes under development, which will offer 400 new screens. In addition, Cinema City is actively involved in cinema related advertising and film distribution.
In 2009 Cinema City sold 27,5 million tickets in six countries, 23.8% more compared to 2008.
The Cinema City group employs over 3,000 people in 6 countries.