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Jun

Cinema City deployed 4-DX™ auditoriums in first five key multiplexes

In May 2013 Cinema City completed the first stage of deployment of its 4-DX™ program. The 4DX™ auditoriums are open in Rishon Lezion, Israel (July 2012) and in Budapest, Hungary (March 2013) and since May in Warsaw, Poland, Prague, Czech Republic and Sofia, Bulgaria. The 4DX™ is the premiere cinema system technology allowing to view feature-length Hollywood films in 4D with choreographed mix of air, water, scent, motion, vibration, etc. immersing fully the audience, who becomes a part of the action on the screen. The system has been set up by a Korean CJ company, leading exhibitor in the Korean market and leading company in 4D projection technology worldwide. Cinema City is planning to open successive 4DX™ auditoriums in its prime located cinemas in the future.