Cinema City opens its 6th multiplex in Bulgaria (2nd in Sofia).
Cinema City is operating 65 screens in Bulgaria.
Cinema City opens today its multiplex in Paradise Center in Sofia, Bulgaria. The multiplex is located in the biggest shopping mall in Bulgaria and it has 14 screens offering digital 2D and 3D projection (2 165 seats). The 4DX auditorium will open in May and it will be the Company’s third 4DX screen following successful deployment in Rishon Lezion, Israel and Budapest, Hungary.
“We continue our expansion in Bulgaria with today’s opening of our multiplex in the biggest shopping mall in the country, Paradise Center. Our multiplex will offer the best service with the best cinema going experience including the first in Bulgaria 4-DX auditorium delivering extreme viewing effects. I am convinced that Cinema City in Paradise Center will repeat the success of our multiplex in Mall of Sofia and it will become very fast another favorite place to see a movie in Sofia. ” said Moshe J Greidinger, CEO of Cinema City, the largest multiplex cinema operator in Central & Eastern Europe and in Israel.
The new Cinema City in Sofia is situated in the largest mall in Bulgaria called the Paradise Center of over 100 000 square meters leasable area. This is the second Cinema City in Sofia, where since 2006 the Company operates very successful 13screen cinema together with IMAX® theatre.
Cinema City currently operates 6 modern multiplexes in Bulgaria with a total of 65 screens and one IMAX® theatre. In addition, the Company undertakes film distribution and screen advertising activities in Bulgaria. Forum Film Bulgaria is the exclusive distributor of Disney and UIP (Paramount and Universal) movies in the country.
The Company plans to open another cinema in Varna and to continue its expansion in the country.
In 2012 Bulgarian operations generated EUR 10.4 million (14.6% more than in 2011), which were 3.7% of the Company’s total revenues in 2012. In Bulgaria Cinema City sold 1.7 million tickets last year (increase by 8.7% over 2011).
Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and in Israel. The Company operates 99 multiplexes with 966 screens, in 7 countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria, Slovakia and Israel). There are 30 more multiplexes under development, which will offer approximately 330 new screens. In addition, Cinema City is actively involved in cinema related advertising and film distribution.
In 2012 Cinema City sold 36.3 million tickets in 7 countries, 2.5% more compared to 2011.
The Cinema City group employs over 4,000 people in 7 countries.
For more information, please contact:
Director of Investor Relations
tel. (+48) 22 566 69 60 / mobile: (+48) 510 024 028
tel. (+48) 22 826 74 18 / mobile : (+48) 500 202 355