Co-operation of Forum Film Poland and the Walt Disney Company Poland has been terminated
The Walt Disney Company Poland and Forum Film Poland announced today, that as of October 1, 2012, Disney will become the exclusive distributor of its own feature films to cinemas in Poland. Forum Film Poland, a subsidiary of Cinema City International, N.V. (WSE:CCI), had previously served in this role over the last 9 years.
Disney Poland will take over the negotiation and supply of Disney feature films directly to the exhibitors in Poland. The new agreement will not affect the other 4 territories in which local Forum Film subsidiaries continue to serve as Disney’s exclusive distributor. In Israel, Forum Film Israel remains Disney’s exclusive film distributor as it has for 67 years—which is one of the longest Disney’s film distribution relationship in the world.
“Poland, with the largest population in Central Europe, has grown to be a major cinema market and has matured to a size that now warrants that we self-distribute our own movie product in the territory,” stated Ms Katarzyna Westermark, Senior Vice President & General Manager, The Walt Disney Company Central Eastern Europe. “Forum Film Poland, headed by Mr. Slawomir Salamon, has been instrumental over the last 9 years in growing and nurturing the market. We are very grateful for the team’s extraordinary work promoting and distributing our movie product. We look forward to continuing to work closely with Cinema City,” Westermark concluded.
Mr. Moshe (Mooky) Greidinger, CEO of Cinema City, commented, “While we are sad that Forum Film Poland will no longer serve as Disney’s film distributor in Poland, our strong ties with Disney in Poland and throughout the rest of our territories will continue. We always knew that in a country as large as Poland there might come a day that Disney would need to operate directly under its own management.”
Mr. Greidinger continued, “We are very proud of our work over the years in helping Disney to lay the groundwork for a very strong theatrical presence in Poland. We wish Disney much continued success.”
Cinema City does not expect the new arrangement to have a material impact on its results of operations or prospects.
About The Walt Disney Company:
The Walt Disney Company is a leading diversified international family entertainment and media enterprise. Disney has had a presence in Poland for nearly 20 years. This Polish office is the hub for Disney's Central and Eastern European operations, a region that comprises of 16 countries, with local offices in Budapest, Prague and Bucharest.
Disney has seen great success with its feature films in Poland such as ‘Pirates of The Caribbean. On Stranger Tides’, Disney/Pixar’s ‘Cars 2’, Walt Disney Studios’ ‘Tangled’ and Marvel’s “The Avengers”. It distributes Disney-branded and non-branded television programming throughout Poland including hit series such as ‘Desperate Housewives’, ‘Grey’s Anatomy’ and ‘Once Upon A Time’. Disney Channel first launched in Poland in 2006 and is continuously one of the top 3 kids channels with viewers aged 4-15 as well as 4+. Currently the multiplex of Disney Channels also includes Disney XD and Disney Junior.
About Cinema City International:
Cinema City International is the largest multiplex cinema operator in Central & Eastern Europe and in Israel and the third largest in all of Europe. The Company operates 98 multiplexes with over 940 screens, in 7 countries (Poland, the Czech Republic, Hungary, Romania, Bulgaria, Slovakia and Israel). In addition, Cinema City is actively involved in cinema related advertising and film distribution activities. Cinema City had annual revenues of over EUR 250 million in 2011.